Using data to create amazing customer experiences with Ned Moore, CEO of Clutch

In today’s show, we’re talking to the founder and CEO of Clutch, Ned Moore. Clutch is a customer relationship management platform that allows B2C companies, like e-commerce stores, banks, etc. to connect at a deeper level with their customers using data.

We cover a range of topics including big data, segmentation, data analysis, etc. Most importantly, we cover how to create a “WOW” experience for your customers. Ned shares a really great story in the podcast, on how a company used weather data to sell more vipers during the rainy season.

Ned’s software has the ability to take 80,000 data points and give a complete profile of an individual person. They’ve internally tested the software and it’s 96 percent accurate in the way it judges people’s hobbies, interests, and likes.

Another great topic we discussed was how to scale a business. Ned was able to grow his company from zero to 70 employees and 1000 clients in just 5 years. He talks about the importance of having core values and keeping the culture intact.

Lastly, we cover his personal habits and mindset for success. Interestingly, Ned attributes his success to playing golf. By playing golf, he has honed his ability to keep focused on a singular goal. With golf, you need to keep yourself focused for four hours. This persistence has been rewarded in business and personal life.

Listen to this episode and let me know in the comments if you liked it or not.

Show notes:

2:55 What does Clutch do?

3:58 Five components of Clutch

7:25 Do they get a customized software?

11:32 How do they handle the “creep” factor?

13:57 How accurate the data is?

16:43 Creating a more meaningful experience

19:08 What types of companies are the best for Clutch?

21:06 How did Ned scale from zero to 1000 clients in 5 years

27:38 What were the biggest roadblocks?

31:25 Personal habits behind the success

35:09 What do you do for culture?

39:53 Rejecting clients that don’t fit the culture

41:47 One skill set everyone needs

Resources mentioned:

Carrie Kish episode

Dave Logan episode

Sam Bennett on Luminary Business

How to get unstuck and become more productive with Samantha Bennett

If you ever felt stuck as an entrepreneur, or just feeling a little unproductive lately, then today’s episode is for you. It will not only help you get unstuck but will also help you recognize new levels of productivity.

My guest in this episode is Samantha Bennett, who has the uncanny ability to help people recognize and capitalize on their own brilliance.

She is a writer, speaker, actor (Modern Family, Drew Carey Show, Strong Medicine), teacher, and creativity/productivity specialist.

Her bestselling book, Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day has received rave reviews, including from than the great Seth Godin, who called it, “An instant classic.”

Her latest book is the critically- acclaimed, Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists – which is what we discuss in this episode.

We get into tons of stuff in this interview on how to be creative, how to get over our emotional demons and how to create time for yourself.

This episode is packed with value-bombs and small exercises that personally helped me a lot.

Also, Sam is so great that she is giving away her free personal branding training for free to our listeners. No need to opt-in or put your email anywhere. Just click on the training below in the resources section.

If you enjoy this episode, please let me know by leaving a review on itunes, or emailing me at todd@luminarybiz.com.

Thanks!

Show notes

06:10 There’s no one way to be organized

06:51 Notice the system around you that work for you and that don’t work for you.

8:10 Who is a creative genius?

9:16 Focusing on things that are important not urgent

10:58 Moving the attention from the future to the present

13:21 Dealing for depression by getting busy

14:15 How to focus on self-care?

15:40 How to give yourself a break?

17:10 Giving yourself the waking up in the morning

18:13 Set the tone of your day

20:43 How to use time boulders?

23:12 Get things outside of your head

23:30 Humans are bad at affective prediction

26:45 Stop living in the past by making a 5 min art about it

33:00 How to identify your personal brand and identify your ideal customer

39:00 Set up time for yourself

43:41 Number one thing for effectiveness

Resources mentioned in the show:

Ode to the entrepreneur

Getting it done first

Start right where you are

Personal Branding workshop